My name is Aja Frierson. I created Habit in 2013 out of my desire for a nail polish brand that delivered everything I was looking for: a non-toxic, vegan formula that was actually good for my nails, gorgeous on-trend colors, and sustainable packaging that looked good on my bathroom counter. After two years of development, Habit was finally born. And we're still the only polish packaged sustainably with bamboo, recycled plastic components and boxes made from FSC-certified paperboard. In 2019, we also launched organic multi-use colors and highlighters with skincare ingredients, featuring beautiful aluminum caps and glass jars. Non-toxic and vegan skincare ingredients are important to me, and so are multi-tasking formulas; we're all busy, and our products should do more than just one thing! At the same time, I think products should work as we expect them to work and be easy to use. No one should have to take a class to be able to look a little more put-together. I grew up constantly creating: hand-crafting my own line of greeting cards (Ha-Ha Hallmark), designing crazy accessories from castoff clothing (a mini backpack made from old jeans and embellished with a puffy-paint alien, anyone?), and making my own blush out of bruised bougainvillea leaves (the only makeup I was allowed to wear at the time). I started my career as a fashion industry colorist, and then became a green beauty addict. For better or for worse, I'm a perfectionist. After seven years in the beauty industry, I've learned that there are no perfect solutions. But one thing I will never compromise on is bringing you beautiful, clean, high-performance cosmetics. Sincerely, Aja