Africaboutik.us is a black-owned business operating online under the helm of Ghanaian-German designer and fashion blogger MsK NY. Five years ago, MsK started her fashion blog African Prints in Fashion (APiF). She has since expanded it to a lifestyle brand with over 350,000 followers worldwide. MsK studied English, German, and Politics. She then did some Journalism training after College. She currently works as Marketing Director for an IT company. She says her love for writing and the experience she’s gained in marketing have helped to grow the blog. Her passion and experience have also helped to build APiF and to make it the iconic black-owned clothing brand that it is today. MsK says, “Fashion can be very repetitive. So African designers and the African Fashion industry are injecting new creativity and perspectives.”
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